IAA AuctionNow®

IAA's bidding and buying auction platform is digital. In a continued effort to innovate our auction model and incorporate feedback from buyers, our successful AuctionNow® platform has been enhanced to accommodate digital-only auctions.

New Feature - Watch List view

The “Watch List” is a new bidding view that only displays vehicles on your watch list for that day of sales. Avoid opening windows for multiple lanes and focus only on the vehicles you are most interested in bidding on. The list updates in real-time as vehicles get closer to the block, and you can bid on multiple watched vehicles at the same time. This feature is available on the web and mobile.

How to Bid: IAA AuctionNow®

Frequently Asked Questions

How is our auction model changing?

IAA is an all-digital platform utilizing our AuctionNow technology. The platform is automated by our system. The auctioneer’s voice was replaced by sound effects and automated verbal audio effects.

Will buyers still be able to preview onsite prior to the auction?

Yes, sale and preview dates for all of our branches will remain the same.  Should there be any changes, they will be communicated internally and externally.

What if I don’t have an online account?

Setting one up is fast and easy. If you’re a registered buyer and have a buyer number, simply provide your email address to the customer service representative at any branch, or contact IAA Customer Support. For new registrations, visit IAAI.com or download the mobile app in the App Store or Google Play.

Can buyers bid online from a kiosk within the branch

No, buyers will need to research, bid, and buy on their device.

How are fees managed?

All vehicles bought online are subject to our Buyer Fee Schedule.

Will current auction times change?

Auctions will always start at the exact posted time on IAAI.com and will always proceed exactly in order of Run # (starting with 1 and going up).

What enhancements are being made to AuctionNow?

New enhancements are being developed to make your digital auction experience better. Check back to see what new improvements are available.