IAA Interact® Merchandising Platform
The industry’s first comprehensive merchandising platform combining imagery, information and personalization. The IAA Interact® merchandising platform engages buyers with detailed vehicle information while driving a more competitive bidding and buying environment. The platform provides the buyer with unmatched research tools, improved purchasing guidance and greater transparency.
The IAA Interact® merchandising platform includes three key elements and several value-added tools at no cost to our buyers:
Imagery
Provides high-resolution images and panoramic video, critical to assess each unique vehicle asset.
Enables buyers to inspect vehicle parts, components and damage with digital images and video.
Includes: IAA 360 View™, IAA High-Resolution Images™, and IAA Key Image™.
Information
Helps buyers make more-informed bidding and purchasing decisions.
Includes vehicle details such as OEM specifications.
Includes: SpinCar® Feature Tour®, IAA Engine Start™ video, Chrome Equipment Details.
Personalization
Meets the heightened purchasing process expectations of today’s digital buyers.
Uses researching, bidding and buying behavioral data to suggest inventory.
Provides buyers with a personalized experience.
Includes: IAA Buyer Recommendations™ available through their dashboard.